News: Mumbai Police Commissioner has said that police are looking into a scam about manipulation of TRPs (Television Rating Points) by rigging the devices used by the Broadcast Audience Research Council(BARC) India which has the mandate to measure television audience in India.
Facts:
- What is TRP? It represents how many people from which socio economic categories watched which channels for how much time during a particular period.
- Methodology: For calculating TRP, BARC has installed “BAR-O-meters” in over 45,000 empanelled households.These households are classified into 12 categories under the New Consumer Classification System (NCCS).
- Significance of TRPs:
- Television ratings in turn influence programmes produced for the viewers. Better ratings would promote a programme while poor ratings will discourage a programme.
- TRPs are the main currency for advertisers to decide which channel to advertise on by calculating the cost-per-rating-point (CPRP).
Additional Facts:
- BARC: It is an industry body jointly owned by advertisers, ad agencies, and broadcasting companies, represented by The Indian Society of Advertisers, the Indian Broadcasting Foundation and the Advertising Agencies Association of India.
