Niti Aayog starts campaign to ‘protect’ senior citizens during COVID-19

News:Niti Aayog in association with Piramal Foundation has launched a campaign ‘Surakshit Dada-Dadi & Nana-Nani Abhiyan’.


  • Aim:To create awareness about various aspects of senior citizens health and lifestyle including preventive measures and requisite behavioral changes in view of COVID-19 pandemic.
  • Coverage:It will cover over 2.9 million senior citizens in 25 Aspirational districts across Assam, Bihar, Jharkhand, MP, Maharashtra, Rajasthan & UP.

Additional Facts:

Aspirational Districts Programme:

  • Launched Year: 2018.
  • It is coordinated by the Niti Aayog with the support from Central Ministries and the State Governments.
  • Aim:To transform districts that have shown relatively lesser progress in key social areas and have emerged as pockets of under-development.