Eat Right India Movement

News: The Ministry of Health and Family Welfare has launched a campaign to promote Eat Right India Movement


About Eat Right India Movement

  • The Eat Right India Movement was launched by Food Safety and Standards Authority of India (FSSAI) in 2018. It is a preventive healthcare measure to trigger social and behavioural change among people.
  • Aim: The movement aims to improve public health in India and combat negative nutritional trends to fight lifestyle diseases.
  • Need for the Movement: India’s disease burden is shifting from communicable to non-communicable diseases and the burden of diet-related diseases such as diabetes, hypertension, and obesity is on a rise. Thus, it has become necessary to sensitise people about healthy eating.

Salient Features:

  • It is built on two broad pillars of ‘Eat Healthy’ and ‘Eat Safe’.
  • It collaborates with both the demand side and supply side.
    • On the demand side, it focuses on empowering citizens to make the right food choices.
    • On the supply side, it nudges food businesses to reformulate their products, provide better nutritional information to consumers and make investments in healthy food
  • It brings together three ongoing initiatives of FSSAI:
    • Safe and Nutritious Food Initiative which focusses on social and behavioural change around food safety and nutrition at home, school, workplace and on-the-go
    • The Eat Healthy Campaign which focusses on reduction of high fat, sugar and salt foods in the diet
    • Food Fortification which focuses on promoting five staple foods-wheat flour, rice, oil, milk and salt that are added with key vitamins and minerals to improve their nutritional content.
  • The movement is aligned with the government’s flagship public health programmes such as POSHAN Abhiyaan, Anemia Mukt Bharat, Ayushman Bharat Yojana and Swachh Bharat Mission.

Additional Information:

Food Safety and Standards Authority of India (FSSAI):

  • Food Safety and Standards Authority of India (FSSAI) is a statutory, autonomous body established under the Ministry of Health & Family Welfare
  • FSSAI is responsible for protecting and promoting public health through the regulation and supervision of food safety