Government forms committee to review TRP guidelines

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News: The Information and Broadcasting Ministry has constituted a four-member committee to review the guidelines on TRPs (Television Rating Points).

 

Facts:

  • Chaired by: The committee will be chaired by Shashi S. Vempati, CEO, Prasar Bharti.
  • Terms of Reference: The Terms of Reference for the Committee shall be as under:
    • Study past recommendations made by various forums on the subject of television rating systems in India.
    • Study recent recommendations of Telecom Regulatory Authority on the subject;
    • Suggest steps for enhancing competition in the sector and review the presently notified guidelines.

 

Additional Facts:

  • TRP: It represents how many people from which socio economic categories watched which channels for how much time during a particular period.
    • Methodology: For calculating TRP, BARC has installed “BAR-O-meters” in over 45,000 empanelled households.These households are classified into 12 categories under the New Consumer Classification System (NCCS).
  • Broadcast Audience Research Council(BARC): It is an industry body jointly owned by advertisers, ad agencies and broadcasting companies, represented by The Indian Society of Advertisers, the Indian Broadcasting Foundation and the Advertising Agencies Association of India.