News: Ministry of Tourism launched multilingual Incredible India website. It aims to showcase India as a popular tourist destination worldwide
- It is the name of the international tourism campaign maintained by the Ministry of Tourism, since 2002, to promote various tourism destinations and products, including cultural heritage of India.
- The ‘Incredible India 2.0’ was launched in September 2017. The campaign focuses on digital and social media and the promotion of niche tourism products of the country.