The Asian Tea Alliance has been launched in Guizhou
in China. It is a union of five tea-growing and consuming countries.
The members of the alliance are the a) Indian
Tea Association, b) China Tea Marketing Association, c) Indonesian Tea
Marketing Association, d) Sri Lanka Tea Board and e) Japan Tea Association.
The formation of the alliance has come in the
backdrop of signing of a memorandum of understanding between the Indian Tea
Association and China Tea Marketing Association in 2018. The associations had
signed the pact to promote green and black tea consumption in major tea markets
of Europe, the U.S., Russia and West Asia, besides India and China.
The alliance seeks to work towards enhancing tea
trade, cultural exchanges, technology exchanges as well as globally promoting
Further, it seeks to work towards enhancing
global consumption of tea, while creating a sustainability agenda for the
future of Asian tea.